Television’s biggest quiz show is all set to return with a fresh perspective. Veteran actor Amitabh Bachchan has officially announced the 18th season of Kaun Banega Crorepati (KBC), introducing a new campaign titled ‘Sochna Padega’, which shifts the focus from merely possessing knowledge to using it wisely in everyday life.
The iconic quiz show will premiere on August 10 at 9 pm on Sony Entertainment Television and Sony LIV, with new episodes airing Monday to Friday. Amitabh Bachchan returns as the host, continuing his long-standing association with the show that has inspired millions of viewers over the years.
What is the ‘Sochna Padega’ theme?
Unlike previous seasons that primarily celebrated knowledge, KBC 18 aims to highlight the importance of critical thinking, reasoning and decision-making.
According to the makers, the new campaign is built around the idea that while information is now readily available to everyone, true success comes from knowing how to interpret, connect and apply that knowledge effectively. The tagline, ‘Sochna Padega’, encourages people to think beyond facts and make thoughtful decisions in real-life situations.
Amitabh Bachchan returns to the hot seat
Amitabh Bachchan, who has become synonymous with Kaun Banega Crorepati, will once again guide contestants through the quiz while bringing his trademark warmth, humour and wisdom to the show.
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Since its debut in 2000, KBC has evolved into one of India’s most-loved television programmes, transforming the lives of countless contestants while promoting knowledge, confidence and aspiration across generations.
A campaign focused on applied knowledge
The promotional films for the new season showcase everyday situations where success depends not only on what people know but also on how they think and respond.
The makers say the campaign reflects today’s world, where information is abundant, but the ability to analyse, understand and apply it remains a valuable skill. This new approach aims to make the quiz show more relevant to modern audiences while staying true to its core identity of celebrating knowledge.
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When and where to watch KBC 18
Kaun Banega Crorepati Season 18 premieres on August 10 at 9 pm and will air every Monday to Friday on Sony Entertainment Television. Viewers can also stream new episodes on Sony LIV.
FAQs
When will Kaun Banega Crorepati Season 18 premiere?
KBC Season 18 premieres on August 10 at 9 pm on Sony Entertainment Television and Sony LIV, with new episodes airing Monday to Friday.
What is the new theme of KBC 18?
The new season introduces the ‘Sochna Padega’ campaign, emphasising thoughtful decision-making and the ability to apply knowledge rather than simply memorising facts.
