The plan to sell minority stakes by FIFA in a proposed $20 billion commercial subsidiary has triggered growing resistance from football governing bodies across multiple continents. Just a day after UEFA criticised the proposal, football confederations representing the Americas and Asia said they were never formally consulted before the organisation made the announcement public. The proposal, unveiled by President Gianni Infantino, aims to attract private investment while retaining overall control of the governing body’s flagship tournaments. However, critics argue the move raises serious questions about governance, transparency and the long-term future of global football.

Gianni Infantino hits back at World Cup criticism. (X)
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Gianni Infantino hits back at World Cup criticism. (X)

FIFA World Cup plan draws criticism over consultation process

The World Cup plan has been strongly opposed by the Confederation of North, Central America and the Caribbean Association Football (CONCACAF), which said it first learned about the proposal through media reports instead of official communication.

The organisation described the lack of prior consultation as a failure of due process and stressed that decisions of such significance should involve meaningful engagement with football stakeholders before becoming public.

The Asian Football Confederation echoed similar concerns. While acknowledging the need for innovation in football’s commercial operations, the AFC expressed disappointment that its member associations were not allowed to examine the proposal before it was announced. The confederation said governance, legal and commercial implications must be carefully evaluated before any structural changes move forward.

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FIFA President Gianni Infantino
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FIFA President Gianni Infantino | X [FIFA]

Growing concern over football governance

The World Cup plan has also intensified concerns surrounding the governance of the sport. Together, UEFA, CONCACAF and the AFC represent 143 of 211 member associations, giving significant weight to the opposition.

French Football Federation president Philippe Diallo questioned why national associations were not informed in advance, while England’s Football Association said it remained unaware of the proposal until the public announcement.

European Union Sport Commissioner Glenn Micallef also warned that linking football’s commercial future with private investors could create conflicts of interest if financial returns become tied to FIFA’s regulatory decisions.

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US President Donald Trump with FIFA President Gianni Infantino | X [BBC]
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US President Donald Trump with FIFA President Gianni Infantino | X [BBC]

FIFA defends commercial strategy

Despite mounting criticism, FIFA maintains that the FIFA World Cup plan is designed to strengthen football’s global development. Under the proposal, a new entity called FIFA Forward Enterprise would oversee commercial and event operations while FIFA retains majority control. Minority investors would collectively acquire stakes worth up to $4.2 billion.

Infantino said the additional funds would allow FIFA to increase financial support for member associations and invest more heavily in football development worldwide.

Reports suggest UEFA is considering an emergency meeting with its member associations to discuss a coordinated response, with legal options and even a potential boycott of FIFA competitions reportedly among the issues expected to be discussed.