Ferrari’s first all-electric Luce may have been unveiled as a major milestone for the Italian marque, but much of the conversation surrounding the vehicle has focused on its design. What started as comparisons by social media users has now drawn reactions from rival automakers, turning the launch into one of the automotive industry’s most talked-about moments this week.
The debate centres on the appearance of the new Ferrari, with some enthusiasts claiming certain styling cues resemble more mainstream electric vehicles. While opinions remain divided, the discussion has generated enough momentum for established brands to join in, adding a dose of humour to an otherwise serious product launch.
Mazda revives a familiar name
The first playful response came from Mazda, which shared an image of its classic Mazda Luce SS on social media. The post appeared to remind audiences that the Luce name carried a history long before Ferrari adopted it for its electric flagship.
Ferrari had reportedly secured rights to the Luce name earlier this year after the trademark became available. Although Mazda no longer owns the branding internationally, the post quickly attracted attention from enthusiasts who began comparing the elegant lines of the original model with Ferrari’s modern interpretation.
The move was subtle but effective, fuelling further discussion around the new EV’s styling.
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Nissan joins the joke
The conversation escalated when Nissan, through its Irish social media account, shared a side-by-side image comparing the new Ferrari Luce with the latest Nissan Leaf.
Accompanying the image was a tongue-in-cheek caption suggesting the company was flattered by the resemblance. The post jokingly implied that imitation was a form of admiration, leaning into comparisons already circulating online.
The message quickly spread across social media platforms, attracting reactions from both Ferrari supporters and critics.
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A post that disappeared, but not the debate
Despite gaining attention, Nissan’s post was removed shortly after it was published. The company offered no public explanation for its deletion, leaving observers to speculate whether the tone was deemed too provocative or simply inconsistent with corporate messaging.
Even after the post vanished, screenshots continued circulating online, ensuring the discussion remained alive.
While comparisons between the Luce and Leaf remain subjective, the episode highlights how social media has transformed product launches into interactive events where rival brands, enthusiasts and consumers all participate in shaping the narrative.
